Logos examples can serve you well for learning how to make your arguments stronger, which will help you to convince your stakeholders much easier.
But before we dive into logos examples, let’s first define what we are talking about (aka What is Logos?):
What is Logos?
The word logos comes from the Greek word lego, which means “I say.”
Logos often shows up in an argument in the form of facts and statistics. However, any logical statement could be an appeal to logos.
Logos examples can be found in politics for example when a politician is trying to make his case.
When it comes down to it, logical appeals are made every day. However, simply stating facts is not an appeal to logos. It is only when someone is using an argument which he tries to prove when an appeal to logos is being made. And be careful here: just about anything could be an argument.
Logos examples can be found everywhere
Advertisements are a really great place to find logos examples which sound good but mean nothing. Especially when the product being advertised is being linked to something like nature. Everyone understands that nature is good. But what does this say about the product? Nothing of course! So when a soda company advertises its products like “The Soda Nature would drink” you almost get the feeling that this soda is healthy. But is it really?
Other logos examples
Logos examples can also be found in literature of course. Like the founding father of Ethos, Pathos and Logos, Aristotle. He said in The Art of Rhetoric: “All men are mortal. Socrates is a man. Therefore, Socrates is mortal”, which is a perfect example of logos. Aristotle is using syllogistic arguments here.
Perfect logos examples can be found in philosophy, because they often want to bring across their ideas by supporting arguments.
In the news all kinds of logos examples can be found of course. Especially because news magazines are often broadcasting logos messages regardless of the ethos and pathos. It is only the message which counts.
Other logos examples can be found in court where the plea for guilty or not guilty is often done by all kinds of legal arguments.
Science is of course also an area where lots of logos examples can be found, especially why science is a fact based area.
Logos examples can be found everywhere in daily life. They are often used to bypass your conscious mind by giving your conscious mind some reasoning to process, but in the mean time also some other arguments for your unconscious mind to accept.
Logos examples are everywhere. Be aware to not get fooled!
That's the power of using logos as an instrument in your persuasion arsenal.
Over to you
Please leave a comment below by telling us how you uses logos in your communication arsenal.
Thank you already in advance for sharing your thoughts and insights!